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Which copywriting ebook should I read?
Author:
Tom Albrighton
Many people looking to develop their copywriting skills consider the option of buying an ebook. Reading a copywriting ebook allows you to access the distilled wisdom of a professional copywriter quickly and easily through the ebook format. The ease of publishing offered by ebooks means you will be able to choose from a huge variety of copywriting ebooks, since copywriters who want to publish their books are not constrained by having to to find a traditional publisher who is willing to invest in their content. Instead, they can simply publish their copywriting ebook online, allowing aspiring copywriters to search for, browse and download their works directly.
If you\'re thinking about investing in a copywriting ebook, it\'s worth looking to see if a sample passage or a few pages have been provided for you to evaluate the book before you pay. Many authors offering longer, more comprehensive ebooks on copywriting offer this facility so that their readers can confirm the quality of the content before they commit to making a purchase.
The price of copywriting ebooks varies widely. Some are available for nothing, having been conceived largely as marketing devices or perhaps as the incentive for website visitors to enter an email on a so-called ‘squeeze page\'. At the other end of the scale, some copywriting ebooks are sold online for as much as $40 or even more.
Another thing to look for is a list of the ebook\'s contents. Ideally, you should be able to assess what\'s actually in your copywriting ebook before you download and start reading it. OK, the ebook might be free, but even so you don\'t want to invest time and effort to download and read something that\'s mostly filler. So make sure you can check out the contents list, and judge for yourself how valuable the content is going to be. You\'re looking for solid, factual headings, not jazzy headlines. The best copywriter ebooks are filled with proven, practical techniques, and certainly won\'t pretend to offer any kind of amazing ‘new solution\' or ‘hidden secret\'. If something sounds like it\'s too good to be true, it probably is.
There are many high-quality copywriting ebooks out there, at a range of price points. Many ebooks are given away for nothing, usually as an incentive to sign up for a copywriting course or purchase additional ebooks, or perhaps to encourage clients to use a particular copywriter\'s services. Free copywriting ebooks available on the web include Alex Mandossian\'s 21 Copywriting Secrets, Make Your Words Sell! by Joe Robson and Ken Evoy, and Sales Letter Success by Stuart Elliott.
If you\'re considering a free ebook on copywriting, it\'s worth bearing in mind that no-one is going to give away that much truly valuable content for free. While you might find some useful information in them, it\'s likely to be fairly basic or generic, rather than specialised or advanced knowledge that you can use to develop your skills to the next level. So free copywriting books might be a good first step if you\'re just starting out as a copywriter, but for something a little more involved you\'ll probably want to consider splashing out some cash.
There are many other copywriting ebooks available out there on a paid-for basis. Usually, the author will have put together a web page devoted to their ebook, at which they\'ll outline the content and explain why they feel you should pay for it. Paid-for copywriting ebooks include Confessions of a Website Copywriter by Lenny Eng, Successful Freelance Copywriting by Glenn Murray and my own Copywriting Masterclass.
Article Source: http://www.articlesbase.com/copywriting-articles/which-copywriting-ebook-should-i-read-2638235.html
About the Author
Tom Albrighton is a professional copywriter and the author of Copywriting Masterclass, a popular copywriting ebook.
